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Six reasons to feel optimistic about the near future for our sector
We are now seeing the green shoots of recovery with the gradual reopening of the on-trade - after a year-plus of unprecedented hardship for the hospitality industry. Whilst we of course still have reasons to be cautious about seeing this as a turning of the tide - I firmly believe that, regardles...
Asahi UK bites into hard seltzer category with launch of new 'Viper Hard Seltzer'
Asahi UK today announces its entry into the Hard Seltzer category with the arrival of a fresh new Viper Hard Seltzer (4%ABV) to complement its portfolio of Super Premium Beer and Cider brands. Brewed in Pilsen and made with the purest spring water, new Viper Hard Seltzer delivers a refreshing and...
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